GADI GADI
SENBI NATURAL / WEBSITE TRANSFORMATION

From a fragmented storefront to a more unified digital experience.

Senbi Natural’s website was redesigned across its homepage, product pages, and bundle experience to create clearer hierarchy, stronger product presentation, and a more consistent visual system.

Senbi Natural website displayed on an angled tablet held by masculine hands in a warm interior setting

02 / PROJECT OVERVIEW

Overview

BACKGROUND

Senbi Natural already had its core products, information, and commerce structure in place. Over time, the website had developed through separate page experiences, but those pages were not yet tied together by one consistent visual system or a shared structural approach across the site.

PROBLEM

The main issue was inconsistency across the website. Information hierarchy shifted between pages, content groups felt disconnected, and product presentation varied across the homepage, Barima product page, and bundle experience. Together, these sections did not yet feel like one connected, coherent website.

SOLUTION

GADI established one coherent visual and structural system across the homepage, Barima, and bundle experience. The work clarified information hierarchy, unified product presentation, and brought the approved responsive pages into Shopify. Senbi retained its business and product direction, source information, and final client-side review.

03 / WEBSITE IN MOTION

The Website, in Motion

04 / MOBILE EXPERIENCE

Mobile, in Context

Masculine hands holding a smartphone displaying the Senbi Natural mobile homepage in a warm residential setting
Mature man in a warm residential interior beside a transparent phone outline presenting the authentic Senbi Natural mobile homepage

05 / WEBSITE SYSTEM

One System, Different Experiences

GADI carried one coherent visual and structural direction across Senbi’s Homepage, Barima product page, and Barima + Akoma bundle experience. Each page used the same approach to hierarchy, product presentation, and page structure, while adapting the layouts and responsive execution to the needs of each experience.

ONE SYSTEM
DIFFERENT EXPERIENCES
Editorial collage of authentic Senbi Natural website pages shown in layered browser windows
Authentic Senbi Natural redesigned Homepage presentation
Authentic Senbi Natural Barima product page presentation
Three mobile phone mockups presenting the Senbi Natural responsive website experience

06 / SOCIAL MEDIA

Beyond the Website

Selected social creative for Akoma and Inyathi, using product-led, lifestyle, and educational compositions across static and motion formats.