One system. Four markets.
Recurring email creative and production for Speediance across Australia, Europe, New Zealand, and the United Kingdom, adapting to different products and campaign jobs.
Creative built for ongoing campaign production.
Speediance needed a repeatable way to turn different product angles into polished, responsive campaigns without making every send feel identical.
From campaign angle to finished email.
A repeatable flow kept each send coherent as the message, product, and information density changed.
Campaign angle
Define the send’s job and product focus.
Hierarchy
Order headline, proof, imagery, and CTA.
Modular design
Use flexible sections without forcing one template.
Responsive adaptation
Recompose for mobile rather than shrink desktop.
Email-safe production
Prepare Omnisend-ready output and QA.
Featured Campaign: Gym Monster 3
Primary proof of both creative quality and production execution, using the latest-generation Gym Monster 3 campaign as the inspection point.
Authentic mobile-specific campaign assetMore power. More precision. Meet GM3.
The campaign shifts from broad home-gym positioning into product-specific education: increased resistance, more cable positions, a larger screen, adaptive resistance modes, and a fold-away footprint.
Different campaign jobs. One production standard.
The range shows the system adapting across upgrades, AI education, feature storytelling, accessories, and launches.
Product upgrade
Frames Gym Monster 2.0 as a complete training upgrade.
Feature storytellingAI-powered training
Frames intelligent guidance through product-led creative.
AI / Coaching angle
Product education
Makes Gym Monster 2.0 features easier to scan.
Education / Benefits
Product ecosystem expansion
Extends the campaign language into Pilates.
Pilates Kit / ExpansionFour regional stores, measured separately.
The commercial data supports the scale of the environment around the work. It is presented as platform attribution, not as proof that GADI design alone caused the results.
Campaign emails only. Automations excluded.
Revenue figures are Omnisend-attributed and are provided as operational context. They do not establish that GADI's design work alone caused the reported results. Revenue is kept separate by currency.
Creative direction carried through to reliable execution.
GADI’s scope covers direction, design, responsive production, HTML implementation, and QA.
Creative direction
Shape the campaign’s visual and content hierarchy.
Email design
Build varied compositions that remain recognizably Speediance.
Responsive production
Design for real mobile behavior, not scaled-down desktop.
HTML production
Build Omnisend-ready email code where required.
Regional rollout
Roll approved campaigns across AU, EU, NZ, and UK.
Quality control
Review visual consistency, responsiveness, links, and readiness.
