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SPEEDIANCE / EMAIL CAMPAIGN SYSTEM01
One system. Four markets.
Recurring email creative and production for Speediance across Australia, Europe, New Zealand, and the United Kingdom, adapting to different products and campaign jobs.
View Email Campaign Creative + Production service →
02 / Project Overview
Creative built for ongoing campaign production.
Speediance needed a repeatable way to turn different product angles into polished, responsive campaigns without making every send feel identical.
RoleCampaign design, responsive execution, HTML production, and recurring creative QA.
Channel
Email campaignsPlatform
OmnisendMarkets
AU · EU · NZ · UKApproach
One production system, varied campaign jobs03 / Production System
From campaign angle to finished email.
A repeatable flow kept each send coherent as the message, product, and information density changed.
Each campaign followed the same production discipline.
01
Campaign angle
Define the send’s job and product focus.
02
Hierarchy
Order headline, proof, imagery, and CTA.
03
Modular design
Use flexible sections without forcing one template.
04
Responsive adaptation
Recompose for mobile rather than shrink desktop.
05
Email-safe production
Prepare Omnisend-ready output and QA.
04 / Campaign Deep Dive
Featured Campaign: Gym Monster 3
A closer look at the Gym Monster 3 campaign, showing the creative hierarchy and production approach in one featured example.
Campaign jobIntroduce the next generation of the product with a more technical, feature-led structure.
GYM MONSTER 3
More power. More precision. Meet GM3.
The campaign shifts from broad home-gym positioning into product-specific education: increased resistance, more cable positions, a larger screen, adaptive resistance modes, and a fold-away footprint.
ContextNew-generation product introduction
StructureFeature education + use-case progression
ProductionResponsive email-safe HTML
05 / Selected Campaigns
Different campaign jobs. One production standard.
The range shows the system adapting across upgrades, AI education, feature storytelling, accessories, and launches.
Four additional campaign examples alongside the Gym Monster 3 deep dive.
Product upgrade
Frames Gym Monster 2.0 as a complete training upgrade.
Feature storytellingAI-powered training
Frames intelligent guidance through product-led creative.
AI / Coaching angle
Product education
Makes Gym Monster 2.0 features easier to scan.
Education / Benefits
Product ecosystem expansion
Extends the campaign language into Pilates.
Pilates Kit / Expansion06 / GADI Scope
Creative direction carried through to reliable execution.
GADI’s scope covers direction, design, responsive production, HTML implementation, and QA.
Selected campaign work created for Speediance. Speediance trademarks and brand assets remain the property of Speediance.
01
Creative direction
Shape the campaign’s visual and content hierarchy.
02
Email design
Build varied compositions that remain recognizably Speediance.
03
Responsive production
Design for real mobile behavior, not scaled-down desktop.
04
HTML production
Build Omnisend-ready email code where required.
05
Regional rollout
Roll approved campaigns across AU, EU, NZ, and UK.
06
Quality control
Review visual consistency, responsiveness, links, and readiness.
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